'Superheroes' protest against consumerism
"Since the early 1990s, Buy Nothing Day has inspired worldwide personal and collective action against consumerism," writes about the campaign. "Buy Nothing Day isn’t just about changing your habits for one day, it is about rediscovering what it means to live freely."
Anti-consumerism - Wikipedia, the free encyclopedia
Those who argue against consumerism in public services can be backed into various traps, all of which can then be discredited in the following sorts of ways.
First, those who argue against consumer-oriented reforms in public services can be portrayed as producerists, defending unresponsive bureaucrats who ignore the needs of their users. Since the users of public services are often disadvantaged through ill-health, poverty or lack of skills, a failure to place their needs at the centre of service provision can be depicted as further marginalisation of vulnerable groups.